Google Search Dynamic Changes What is The Impact on PPC

Recently, Google has taken several initiatives to bring into effect certain swing of changes; the question is, how many of them are benefiting Adwords performance?

Google started early September last year by introducing Google Instant, a feature that modified the display of PPC ads. Subsequently, 'Google Place Search' was integrated into SERP's; this development also impacted PPC. Here's how:

• The Google map which enhances competitive business promotion is now featured on the page's top right hand side. Subsequently, when a visitor scrolls up or down the page, the map floats over the paid ads.
• The organic search now integrates reviews, addresses, phone numbers as well as other pieces of information, navigating more users, off the paid ads.

Sadly, the implication of this is that PPC ads will be producing comparable amount of impressions, but are likely to receive fewer clicks. This would impact CTR as well as Quality Score substantially. What effect does this represent for PPC Managers?

• As a result of the floating map, it has become more crucial to ensure that our paid ads are displayed in the first three positions. The implication is increased competition; therefore, a higher CPC is paid.
• It is important to set up wide range of Ad Extensions to attract the attention of a user, so that competition with the organic listings would be enhanced.
• It is necessary to move ahead with more localized PPC Ads in order to inch towards the changing dynamics of SERP's.

From the foregoing, it can be deduced that Google tends to be giving priority to organic experience over PPC. Although these changes appear to be frustrating, smart advertisers can look beyond the frustration and see opportunities in these changes. Ensure that you move along with the trend of events!

What is Online Affiliate Marketing and how does it Work?

Online affiliate marketing is a plain and simple method of marketing we you can earn commissions or fees for promoting other people's products or services. 

As an online affiliate marketer you agree to promote other people's products or services on the Internet, on your webpage or your blog or perhaps e-mail campaigns. Some affiliates restrict some marketing methods you can use. Take the time to familiarize yourself with the conditions of service, and the commission payment method. 


Online affiliate marketing if done correctly can be very lucrative. You can supplement your income or perhaps make a good income promoting other people's products. If you think about it that's what all salesman are doing. They selling other people’s products and collecting a commission for the sale. As an online affiliate marketer you're basically a salesman for other people's products on the Internet. There are many different ways to become a successful affiliate marketer and there are many different programs and products and services that you can promote. 

To become a successful online affiliate marketer you will need to learn some basic marketing skills. You will have to acquire some basic Internet marketing knowledge and perhaps most importantly you must have a burning desire to succeed. 

It seems success always is dependent upon the proper mindset. Although this article is not about mindset it is important to point out there will be many challenging times that you will face as an online affiliate marketer. 

When you join an online affiliate marketing program you will most likely be given a unique identification number, no two affiliate marketers will have the same number and that's basically how the program operator knows who to pay commissions to. 

All your sales and leads and visitors will be tracked to you by using this unique identification number you will be credited for your sales and the program operator will send you your commission based on whatever agreement you've entered into. 

Driving traffic or getting visitors to visit your affiliate marketing website will be your most challenging task. Joining several different affiliate programs is very easy. Driving traffic is very difficult. There are hundreds of ways to drive traffic to your website and there are thousands of programs that are being sold on the Internet by affiliate marketers to teach you how to drive traffic. There is no easy one step process to driving traffic it's a skill you will have to learn, it's a skill you will have to master. When you master this skill success will be yours. 

Qualities For Affiliate Marketing

More and more people these days are turning to oneof the most popular businesses around - the business
of affiliate marketing. In this business, there areno bosses, deadlines to meet, or piles of work that have to be finished by the end of the day. In order to succeed, you only need the necessary tools.There are basically five things you can't do without if you want to make it in the business of affiliate marketing. Below, you'll find each quality you'llneed.

1. Desire to learn
The first quality you must possess is the desire to learn, coupled with the willingness to be trained. Treading through unfamiliar territory is tough indeed, especially if your lacking the right knowledge. This is a combination of the right frame of mind, coupled with a strong work ethic.

When starting out, you'll need to be willing to keep your eyes and ears open, using the experience of others to learn more as you go.

2. Invest time and effort
The second quality you must have is the willingness to invest time and effort in helping your business grow, even if you don't see immediate results. Even though weeks may pass without hearing good news, it's very important for anyone who wants to get  their foot in the business world.

3. Determination
The third quality you'll need is determination. If you want to make it in the world of affiliate marketing, you must possess to push yourself forward. The ability to push yourself to greater heights will determine what type of future you have.

4. Discipline
The fourth quality is self discipline. If you teach yourself to work everyday with all of your heart and soul, you'll be that much closer to reaching your goals and making your dreams come true.

5. Optimism
The last quality you must have is optimism. Bad attitudes should never discourage an affiliate marketer from pursuing their dreams in order to make life better for themselves or anyone around them.

The attitude you have towards the business should always be good, because you'll have to realize that
you're the captain of your ship and your the one steering it towards destiny.

If you put the above tips to good use, you'll go farther than you ever thought possible in the world of affiliate marketing. You'll need these qualities to succeed, as affiliate marketing can be a cutting edge career. With the above qualities, you'll do just fine in the industry.

How To Sell Affiliate Products - What You Need To Know

ncreasing sales in affiliate marketing is something that everybody would like to do. It is easy to waste a lot of time when it can be spent being productive. Here I share with you the basics of what you need to sell affiliate products to make more income. 

Learning how to sell affiliate products can be an uphill struggle at first. Some people put in so much effort, but sell so little. It's very easy to get distracted on the web and to waste time doing non-productive activities. Therefore, it is essential to make a plan and to follow it through in order to achieve more and for greater success. 

Here are my top tips for creating a strategy to sell affiliate products that if you stick to it, should put you on the road to prosperity. 

a) Select products that have plenty of trust factor. The sales letter for a product is a very important part of the package. For example, most of the affiliate products on Clickbank will come complete with a sales page on the web. You need to select products that you feel you could believe in. You cannot expect somebody else to buy something that you feel yourself isn't a quality product. Check that the sales page has testimonials and looks very 'un-scam' like. 

b) Sell affiliate products that solve problems. The internet is quite often used as a method to find answers to questions. Your product should also be an answer to a question in that it solves a problem. Ideally it would be a solution for a problem that has some urgency to it. For example, products that provide solutions to needing money, needing a health cure and needing a well behaved dog can all sell well as these are all 'needs' that people want to attend to immediately. 

c) Sell affiliate products just as you would any other products. Think about small businesses, how do they operate and where do they advertise and market their products? You can use the same behaviours and methods that small businesses use to sell affiliate products. Buy a small business marketing book to get the best results. 

d) Sell affiliate products for just one niche. If you stick to just one niche, you will find greater success. Using many different niches will often result in confusion as it takes a while to really figure out what works best for a niche. If you have many, you will never really master how consumers operate, where to find your target market and what their concerns are. 

e) Watch how the competition do it. Keep an eye on your competition and study how they are selling products. You can also reach some of their target market if you take a look at where their sites link to, who their Twitter followers are and where they are advertising their products. Are they using YouTube, what style is their video - these are all the questions that you need to follow up on. 

f) Find your market. As most of your sales will be online, it is important to understand how to get seen by your market or the people who might buy your products. This might involve advertising or using certain keywords so that you can get found by consumers who are looking to solve a problem. You might also want to find some forums or groups where you can help your consumers find out more about products that might solve their problems for them. 

Making money online can be very satisfying. It just takes persistence and focus. The above pointers should help you get ahead and on the path to having more money in your pocket.

How To Use Social Media For Affiliate Marketing

Social media has long been recognised as a powerful platform for affiliate marketing purposes. Read on to find simple techniques that you can use to sell your products online. 

Due to the very nature of social media, it has long been used as a plaform for successfulaffiliate marketing. Sites such as Facebook and Twitter can give immediate access to thousands of people who could be potential buyers of a product. Here are some simple techniques that you can use to get started in making money from combining the power of social media with affiliate marketing. 

YouTube 

One of the sites that you might like to use, is YouTube. With the internet becoming more video-centric due to the improvement of broadband and faster network speeds, this site currently has the 2nd highest searches online after Google. It has now become an expectation of most consumers that a video camera will be installed on laptops, and this makes it very easy to create videos at home without the use of any special equipment. 

Many online money makers are submitting videos and creating video channels for affiliate marketing purposes. If you select a particular theme or even inject plenty of humour into videos, you may even be in with a chance of creating a production that could be virally shared around the globe. 

To make the most of YouTube, use a URL linking to your affiliate product page in the description of the video that you submit. The URL could be a shortened version by using a site such as bit.ly. You may also want to wear a t-shirt that displays the URL that you are wanting your viewers to visit. Again, it could be helpful if the URL is shortened to make it easier to type into a browser. 

Flickr 

This image and video site offers a professional account for approximately $30 per year. This will enable you to add html for affiliate marketingpurposes to your image and video descriptions. The submissions of Flickr are crawled rapidly by Google and the other search engines, which will make them quickly available to other internet users. 

The best way to use Flickr is to add photos of the product that you would like to sell and link these back to a review of the product or straight to the merchants site. For example, you could write 'blue shirt Gap' as the keywords and display a photo of the shirt, with a link back to the item on the merchants site. 

Twitter 

This micro-blogging site offers immediate access to millions of viewers. It is possible to set up your blog and your Flickr account to post automatically to your Twitter account as new submissions are made. Affiliate marketing is made possible by linking back to your product pages with the link that your merchant has provided. 

To get the most from Twitter, it is essential to take part in the community and build your network and relationships. Don't just market to your 'followers' - spend time chatting and having banter with them.

10 Affiliate Marketing Tips to Boost Your Chances of Success

Affiliate Marketing Tips #1: Choose Quality Products 

You must remember that when you promote affiliate products on your website, every recommendation you make reflects directly on you. If you recommend a good-quality affiliate product or service that is reasonably priced, your customers and subscribers will trust you and be interested in future recommendations that you make. 

… But if you recommend something that fails to live up to its claims, then your visitors are going to assume you’re just another marketer who’s only trying to sell to them and your credibility will take a major hit. 
 

Affiliate Marketing Tips #2: Try the Product First 

Have you found an affiliate product you’re interested in promoting? Then we strongly urge you to try it yourself first. It’s hard to offer an honest recommendation of a product or service you have no experience with. If you are really serious about joining a particular affiliate marketing program, we recommend that you do your homework first. 

Try the product or service yourself. Talk to other people who have purchased it. Make sure that you are recommending a high-quality product that comes from a company that offers great customer service and is reputable enough to back up what they sell with a strong guarantee. 

That’s the best way to ensure your visitors value your recommendations and come back for more. 

Affiliate Marketing Tips #3: Hold Out for Generous Commissions 

It’s perfectly reasonable for you to expect to be paid 20% to 50% of the profits on each product sold. If the company only offers 5% to 10%, we suggest you keep on looking. You should only do business with affiliate companies that understand the “lifetime value” of new customers you refer, and appreciate your efforts enough to offer the commissions you deserve. 

Affiliate Marketing Tips #4: Look for a High Sales Conversion Ratio 

Before you join a company’s affiliate program, make sure the company’s website is turning a reasonable number of visitors into sales. If their website doesn’t have a decent conversion rate, then all the effort you put into directing traffic to their site will be wasted. 

Look for sites that have at least a 1% conversion ratio (in other words, 1 out of every 100 visitors makes a purchase). Check out their website and their salescopy to see if it makes YOU want to buy. After all, it’s your job to send them targeted traffic — but it’s their job to turn these prospects into paying customers. 

Affiliate Marketing Tips #5: Make Sure You’ll Get Credit for Every Sale 

Before you join a company’s affiliate program, find out what kind of tracking software they use. Look for a program that uses reliable affiliate tracking software that tracks all of your sales. 

We emphasize ”all” because you want to make sure that they track phone, fax, and snail-mail orders, as well as any that are made directly on the website. Many companies only track online orders — which means their affiliates don’t get credit for anywhere from 5% – 10% of the sales they help the company make! 

Also, make sure the affiliate program you join uses “cookie tracking.” This ensures that you’ll be credited for the purchase made by people who don’t buy on their first time to the site, but return to buy something on a future visit. 

With cookie tracking, you can be sure that you are being credited for all of your affiliate sales… including online orders, mail orders, faxed orders, phone orders, and orders from customers who come back weeks or even months later. 

Affiliate Marketing Tips #6: Make Sure They Offer Sales Statistics in Real Time 

When you join an affiliate program, the company should give you a special username and password that you can use to access your own personal affiliate sales information on their website whenever you want. These should be real-time statistics that allow you to see exactly how many sales you have made. 

This is important because real-time statistics allow you to see how well your promotions are doing. You can see… 

* How many visitors have clicked through from your site to theirs 
* How many of those visitors made a purchase 
* How many sub-affiliates you have 
* Your sales totals for that month and previous months 

… plus a whole lot more! 

With real-time statistics, you can discover exactly how well different banners, text links, and recommendations are doing. For example, you might discover after some testing that a banner on your resource page doesn’t pull nearly as well as a personal recommendation under your newsletter subscription box. 

That’s the kind of information you need to ensure that your affiliate marketing efforts are yielding maximum results. 

Affiliate Marketing Tips #7: Make Sure They Offer Resources to Help You Generate Sales 

A good affiliate program will provide you with everything you need to be successful. They’ll provide you with traffic-generating banners, text links, and recommendation letter templates. They’ll tell you which techniques work well in which circumstances. 

Because their success is linked with yours, the affiliate program you join should be ready, willing, and able to teach you everything you need to know to start earning excellent commissions. 

Affiliate Marketing Tips #8: Make Sure the Company Has a Good Reputation 

This might seem obvious, but we can’t help but stress the importance of doing business with a reputable company. We know many people who have worked really hard, made a lot of sales for a company, and then have never been paid (or have been forced to wait months and months to get their money). 

If you have any questions or concerns about an affiliate marketing company, ask for references and do some checks on them. You want to make sure they are very professional before you join their program. 

For example, if you phone them and they’re rude to you, they put you on hold forever, or you get an answering machine, then you should be concerned that customers you refer to them will have similar experiences. 

Affiliate Marketing Tips #9: Do NOT Sign An Exclusivity Clause 

Before you join any affiliate program, read all contracts and agreements very carefully. Pay very close attention to exclusivity clauses in the agreement. 

Some companies will stipulate that you only sell “their” affiliate products on your website and won’t let you join other affiliate programs. For example, if you joined a book-selling program, they might state in their contract that you can only sell “their” books. 

We strongly urge you NOT to sign any affiliate agreement or contract that restricts you like this. Otherwise you will be missing out new opportunities to make money on your affiliate site — and any company that denies your right to make more money doesn’t have your best interests at heart. 

Affiliate Marketing Tips #10: Only Promote What’s Relevant to Your Market 

And here’s the big one – make sure the products you’re recommending are products your niche market would want to buy! You could recommend Internet marketing materials on your fly-fishing site until you’re blue in the face, but you’re not going to make any money, and you could even drive visitors away. 

To be successful as an affiliate you should zero in on a niche market and give them valuable information that makes them trust you. Then you can recommend affiliate products that they would be interested in… and they’ll respond. 

So those are our top 10 affiliate marketing tips on how to identify profitable affiliate marketing opportunities. If you’d like to learn more of our topaffiliate marketing tips, share your questions with us in the comments.

The Mass Money Makers Review - Revolutionary System Is Here

Just recently launched in December of 2010, Mass Money Makers is the revolutionary training system, put together by Allen Sultanic and Matt Bacak. And is the same program that they have been utilizing in their own personal internet business for the past one and a half years, to earn very substantial revenues. Through their journey of trial and error, they have developed this unique learning system to assist the newbie or 'guru' internet marketer to achieve success,with their home internet business. Their goal is to help as many people as possible, build income streams of at least $100,000 per year.

Mass Money Makers is one of the latest affiliate marketing systems to hit the World Wide Web, and is a system that is designed to teach the basics of internet affiliate marketing, to aspire home business entrepreneurs. This is my honest mass money makers review.

Remember this, Mass Money Makers is not a complete work at home business. You are simply buying a training system that is designed to provide you with the knowledge of utilizing paid and free methods to generate traffic to websites, you can offer products or services, build a list of subscribers or both. It will teach you how to build trust with your subscribers and keep them interested, begging for whatever you have to offer.

I believe, Mass Money Makers isn't a scam, it is legitimate. However, you must understand that you are not buying some miracle software. Where you can push a few buttons, run your internet business on autopilot and kick back and get paid. This does not exist anywhere.

You are getting a proven system that will guide you through the neccessary steps involved in earning real money online, using network marketing. There are many products on the internet similar to this one, everyone of them will claim their system is the best. Also, they will say they discovered some secret method that has never been utilized.

I Think that Mass Money Makers can offer value to all newbie and 'guru' internet marketers. Remember, your internet business is just like any home business, meaning it will take hard work and a lot of your time to become successful. Wealth is not achieved in only a few hours a day. For those people looking for 'get rich quick' programs, there is no such business online or off-line.

This incredible new training system comes with a 100% money back guarantee if you are not completly satisfied with your product or video training.

You Can Earn Affiliate Commissions - Doing Well With the Right Marketing Niche

Of course being an affiliate is a great way to develop a home income, but most affiliates do not know to earn affiliate marketing income like the pros. There are so many affiliate programs and so many products and services to market, choosing the best ones can be very difficult. But promoting affiliate products becomes easier when you complete a crucial initial step that most affiliate miss.... choosing your online business niche! Deciding on the niche that you will use to create your affiliate business is a big deal, as it can make or break your online business. Choose the right niche and you will enjoy building your internet marketing business; choose wrong and you may have a hard time building a huge income.

Most new internet entrepreneurs do not know how to earn affiliate income like the heavy hitters, which all starts with choosing the right business focus. To thrive as an internet marketer you need to effectively connect people with the things that they are looking for and ready to buy. Niche marketing is great because rather than advertising random offers to random individuals, you choose a particular market, target them, and then offer them what you know they want. When you can pull in an audience that is highly specific to your products, you can make a fortune online with online advertising.

As a rule of thumb, the smaller the niche, the easier it is to win, and therefore the more rewarding your advertising work. This is simply because tighter niches allow you to better target your prospects and offer them the most relevant products and services, things they are likely to purchase. Choosing a huge niche will most likely put you in a position to work hard and earn little, as apposed to a tight niche that can help you work less and make more. Want to learn how to earn affiliate income like a pro? Follow these tips for choosing a great marketing niche.....

Finding the Right Size Niche - Size matters. There is a huge misconception that a smaller niche has less profitability, but expert marketers know that a tight niche is where the fortunes are created. Think about the vastness of the internet and its global reach. Even a small niche has more than enough people in it to generate as much revenue as you could possibly want to make.

Profitably of the Niche - You want to enter a niche that holds the hope of high profitability, as you probably know. There are a number of things to think about when choosing a niche like the competition of other marketers marketing to the same audience, the affiliate programs that provide products and services that are relevant, as well as the techniques in which you will reach your audience through online marketing. Knowing how to begin online marketing is an essential part of developing an affiliate income, and the better you are at generating targeted web traffic, the more money you can hope to generate.

Where is Your PASSION! - Passion is a necessary ingredient of great associate marketing success. It is simply a matter of your willingness to keep going. It is easier to stick to a market that you have a passion and interests for, and that will allow you to succeed easier. If you can find a niche that interests you and excites you, your associate marketing business and income will be built on a sturdy base.